Bounce Rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. Bounce rate is a metric that shows how engaging a website is. SEO bounce rate could be a very effective metric for determining the value of a web page. Most webmasters strive to get their rate as low as possible because high rates suggests that your site isn’t’ offering a lot of information related to product/service you are offering. Therefore, people are leaving your site without visiting more than one page.
If you have one page that fails to achieve visibility in natural search results, improving its bounce rate could correlate to better performance, which will hopefully be reflected in search results.
There are a number of things that can contribute to a high bounce rate. Internal Linking , Site Speed, Call to Action, Content Quality, Pop-Ups, Relevance to Query.
A good way to reduce bounce rates on a website is to: link to related content, have an easy to navigate website, engage the user by letting him comment.
The organic traffic report to find out which pages of your website have a high bounce rate. These are the pages that you need to change in order to reduce the bounce rate and keep visitors to your website for longer.
