Are your systems supporting your marketing efforts ?
Marketing information systems
- Is the marketing intelligence system producing accurate, sufficient and timely information about marketplace developments with respect to customers, prospects, distributors and dealers, competitors, suppliers and various publics?
- Are company decision makers asking for enough marketing research, and are they using the results?
- Is the company employing the best methods for market measurement and sales forecasting?
Call centre systems
Lead management system should be a boon to your business, not its bane. If you think your software is more trouble than it’s worth, it may be time to audit the program for bugs, inefficient processes, and poor usability. An audit can help you determine whether you need to fix your Lead Management systems or fully replace it.
Very often, the root cause is poor processes rather than the tool itself. Processes that are inefficient, not customer-friendly, or plain confusing need to be fixed before any tool can be successful.
Is current leadhandling systems are covering sales process. Is it integrated to all Marketing Channels?