Doing a website audit is not a joke. It is a long and complex process that demands great patience and turns over hundreds of web pages.
It is important to note that website auditing tools are not a perfect way to identify gaps in your “system.” No one SEO tool can guarantee a perfect go-to-marketing presentation and success to improve your website performance online.
You need to consider IP to server where it has been hosted while evaluating.
It can cover user experience (UX) and usability, content and information architecture strategies, competitor benchmarking, SEO and much more. The output is a detailed, 'forensic' report, which will include our digital consultancy and recommendations for optimisation work.
Understanding and identifying audiences and stake holders is the first step to creating a highly usable website. This is achieved through:
- Audience analysis
- Perception audits
- Stakeholder requirements gathering
Then, identifying key areas:
- Current web statistics analysis
- Copy and language usage audits
- Navigational structures and methodologies
- Modelling the user experience
- User assistance techniques
- Web response times
- Broken links
This involves looking at the current standard of web page coding and mark-up:
- Appropriate use of international coding standards
- Current compliance to standards
- Beyond compliance, looking at well presented mark up
- Cross browser performance
- Cross platform performance
- Responsive and adaptive performance
Looking at wider business processes and their relationship with the web:
- Aligning web strategy to business strategy
- Site promotion
- Competitive positioning
- Analysing business process and potential benefits of moving these online
- Application of new technologies to enhance business process